I enjoy turning ideas into scalable digital businesses. With 10 years of experience in e-commerce, performance marketing, and customer experience, I've led growth initiatives for leading FMCG brands by combining commercial thinking with data-driven execution. Whether it's building high-performing marketplace strategies, optimising customer journeys, or leading cross-functional teams, I'm passionate about creating experiences that drive both business results and customer value. I'm always excited by opportunities to build, transform, and grow brands in an ever-evolving digital landscape.