An advocate for adaptive, responsible,and purposeful communications, Pam Luber currently serves as the Integrated Communications Manager of the World Wide Fund for Nature (WWF) Philippines.Formerly, she was a Social Management Director and Social Strategist for MRM//McCann Manila, the five-time Campaign Asia-Pacific Philippines Digital Agency of the Year. She believes that communications, when combined with market behavior analysis and human-centered strategy, can be a very powerful tool in spearheading positive impact in the community.