Job Overview

要求  Requirements

• 本科及以上学历
•  Bachelor degree or above
•  具有快速消费品和宠物用品行业经验的候选人将优先考虑
• Priority will be given to candidates with industry experience in FMCG and pet products
• 悉天猫或 JD.com 的运营模式，有3年以上工作经验 在电子商务渠道中
• Familiar with the operation mode of Tmall or JD.com, with 3 or more years of experience in e-commerce channels
• 有团队管理经验，有较强的数据分析、语言表达能力和逻辑思维能力
• Have team management experience, strong data analysis, language expression ability and logical thinking ability
• 良好的英语书面和沟通能力
• Good written and communication skills in English
• 必须居住在上海
• Must be residing in Shanghai

责任 Responsibilities

• 根据公司战略方向和销售目标，作为团队主要负责人，带领电商团队完成品牌天猫旗舰店、天猫经典、京东旗舰店等电商平台的整体营销策划、运营管理、产品策划、日常推广、客户关系等相关工作
• Based on the company’s strategic direction and sales goals, as the main person in charge of the team, lead the e-commerce team to complete the overall marketing planning, operation management, product planning, daily promotion, customer relationship of e-commerce platforms such as brand Tmall flagship store, Tmall Classic and JD flagship store and other related work
• 整合现场平台资源和品牌站外推广活动，针对网站目标群体制定定制化推广方案
• Integrate on-site platform resources and brand off-site promotion activities, and formulate customized promotion plans for target groups on the site
• 熟练使用店铺日常数据工具，包括流量分析、点击率、转化率、复购率等，形成相关报表，及时提出改进策略
• Proficiency in the use of store daily data tools, including traffic analysis, click rate, conversion rate, repurchase rate, etc., to form relevant reports, and timely propose improvement strategies
• 审核促销活动效果，完成日报，进行店铺运营诊断分析，持续优化店铺问题
• Review the effects of promotional activities, complete daily reports, carry out store operation diagnosis and analysis, and continuously optimize store problems
• 评估平台活动，负责相关活动的注册和跟进
• Evaluate platform activities, responsible for the registration and follow-up of related activities
• 通过行业趋势和竞争对手数据分析，为公司提供中国市场的变化趋势，并给出品牌和产品策略的建议
• Through industry trends and competitor data analysis, provide the company with the changing trends of the Chinese market, and give suggestions on brand and product strategies
• 与总部电子商务部、市场部密切沟通同步，了解并执行公司制定的相关品牌活动
• Closely communicate and synchronize with the e-commerce department and marketing department of the headquarters, understand and implement the relevant brand activities formulated by the company.